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Generative design,
and visual visions.

Brands, Logos, Corporate Images.

Visual identities
for digital brands

Forte San Briccio 

Brand design for the San Briccio Fort, near Verona, Italy, 2018

Concept: The associations  involved for the valorization of an impressive architectural building are many and heterogeneous.

The concept of visual synthesis was taken from the "Opus poligonalis". The stones that build the fortress are all different. It is from the right interlocking between them and from an ancient construction process that the structure emerges. Strength comes from diversity.

Brand design for a sportswear company.
Motion, muscles, body, energy, fitness. 
Rhythm and fun!


The new Ecogriddy ’s brand has been developed following two guidelines: data transmission and mathematical precision. This design represents a grid made of waves transmitting data in all directions. The overlapping waves generate new shapes, becoming the module of the whole project. The new Ecogriddy “E” has been carved out.
This process has been used to develop the new Ecogriddy ’s grammar of forms made of icons, shapes and logos. The new icon is made in five variants.

1 you start from a wave
2 you cross two waves 
3 then four 
4 then you have a grid and a shape



49 concentric circles
in negative and positive,


Array of 24 rectangles
along a curve,
designed in Cad
and edited with
a vector graphics software,

Almost every day I design and publish geometric and rhythmic compositions under a public domain licence.  All the files are in a scalable vector format and available upon request.

A vector geometry is made of lines with both direction and magnitude.
It can be translated into an equation. I then define a number of parameters and dimensions to encode the geometry in a generative process. Everyone can obtain multiple instances changing some values from a mathematical archetype which I defined in the vector file. The uniqueness of these instances is due to a digital setup made by users. The commonality of the instances is due to the existence of a common origin. 
I then select, arrange and print some subjects to explore the limits of the technology in a physical environment.

Set of three silkscreens
on a Fedrigoni Arcodesign paper, 72x72 cm, in partnership with Giorgio Mastinu, Venice.
Printed by Stamperia d'Arte Berardinelli, Verona. Italy. 
Edition of 15. October 2017.

24 Cards 
Array of 24 frames
designed with a Cad
on a planar surface
and then rendered through
an isometric view,
August 2017.

Tiles Series
Series of compositions
on a grid layout.
The basic element
is made by a 45°
angle line.
May 2017.

Moiré Series
Series of compositions
generated with Processing
to obtain a moiré effect.
June 2017.

Generative Series
Series of organic and geometric structure generated with Processing.
June 2017.

and printed matter

Path Festival, 2014

Series of posters for Morse association. Frequencies amplification is the main concept developed. A typographic texture is magnified with the information of the venue. 
The project has been exhibited at La Fabbrica del Vapore for the Millenials Exhibition. Milan, November 2015. 

I Segnilibri.
Campaign for a conscious use of editing in publications. “I Segnilibri” are the signs within books. The goal is to make authors aware that such signs exist and have a meaning.
Venice, 2010.

on Paper

I set basic elements on paper in order to explore them, understand them. Only some combinations work. 
Ink and  pencil on paper. 2016,2017

Ivan is a freelance graphic designer with more than 10 years of experience, currently based in Verona, Italy. He has previously worked for cultural associations, publishers and ICT startups. Selected by AIAP as one of the most promising 50 young Italian graphic designers. His work has been exhibited in London and Milan.

Vicolo Basso Acquar, 11
37135 — Verona