◯ Initial Client Meeting Your journey commences with an initial meeting where your vision, objectives, and specific requirements pave the way to elevate your brand or structure a unique project. ◯ Competitive Analysis and Industry Research Delving into your industry, competitor analysis ensures your brand stands out with a distinct design and strategic positioning. ◯ Target Audience Profiling Your audience takes centre stage as I craft detailed profiles, tailoring the design to their preferences and needs, ensuring it resonates with them. ◯ Project Brief Document The project brief becomes your compass, distilling your vision, objectives, and key requirements into a concise guide for visual communication that aligns precisely with your expectations and needs. ◯ Diagnosis and Recommendations
A thorough evaluation identifies key areas for your brand's improvement. From this, strategic recommendations and tailored solutions are crafted, and outlined in a detailed report to propel your project forward. ◯ Mood board Creation and Preview Fueling creativity, a mood board is assembled, and brimming with visual elements, colour palettes, and design inspirations. This sets the stage, igniting the creative direction to bring your vision to life—possibly including wireframes and mockups for a vivid preview.

◯ Iconic or Typographic Logo Design This is where we craft a distinctive and unforgettable logo that truly reflects your brand identity. ◯ Typography Selection Here we choose fonts aligned with the brand's personality and message. ◯ Colour Palette Development Where a colour scheme coherent with the brand and its audience is defined. ◯ Copywriting is the art of crafting persuasive and engaging texts that narrate the brand's story and values. ◯ Style Guide Here, your brand's visual behaviour is defined — a comprehensive guide outlining logo usage, typography, colour codes, and design principles for consistency. Photographs, illustrations, patterns, and textures, are selected or produced. ◯ Printed Assets Design Which includes business cards, brochures, letterheads, and other physical materials to extend your brand's presence. ◯ Digital Assets Creation At this stage, digital resources such as social media graphics, newsletter templates, and websites are crafted to uphold your unified online presence. ◯ Final Presentation Finally, I present the complete visual branding package in a dedicated meeting for approval.

◯ File Preparation Here we optimize the design files for various mediums and formats, encompassing print and digital platforms. ◯ Training and Guidance We guide you on effectively using and implementing your brand resources. ◯ Quality Assurance Testing Ensuring your brand visuals are consistent across all platforms and materials, is a must. We meticulously verify that all outcomes meet quality standards and perform as expected. ◯ Feedback and Revisions During this phase, we gather your feedback and make the necessary modifications to refine the project according to your preferences. ◯ Ongoing Support We offer post-project support for any inquiries, alterations, or additional design requirements you might have.